Sunday, August 02, 2009

Recovering From a Successful Seminar

Hi Tech Comes to the Hood. You never know where success will come from.

Or may be I should say success may come in unlikely places. I was in a local soul food restaurant last week and pulled out my book on search engine marketing.

People just approaching me in the restaurant looking to buy the book! Who knew this would happen?

Recently I put together a seminar in less than a week on Geo-targeting technology and its great potential to empower local business. 50 to 60 people showed up with about 15 books sold and a lot of consulting business generated.

Conventional wisdom and my experience would have told me don't attempt such a seminar in the middle of the summer. However, people were excited about the topic and came out.

Look for success sometimes in unlikely places and times.